Consultations | 'Using Polls and Surveys in your Journalism' Guidance [closed]




Consultation opened: 06 November 2019
Consultation closed: 20 November 219

Co-authored by: Market Research Society (MRS) and IMPRESS


MRS-IMPRESS co-authored guidance, 'Using Polls and Survey Data', has been created to provide journalists with the tools they require to report on statistical data responsibly. The guidance document indicates warning signs of unreliable polling data, as well as best practice examples on how to responsibly report survey findings.

The public consultation on the draft guidance welcomed submissions and feedback from respondents helped to shape the final guidance document, available below. 

>> Read the final guidance here 

The guidance featured here is not intended to vary, substitute or extend the requirements outlined in the IMPRESS Standards Code. It does not form part of the Code. This means that IMPRESS will not accept a complaint made against this guidance where the complaint does not also amount to a breach of the Code. Nothing here should be taken as prejudging the outcome of any adjudication or investigation for which IMPRESS is responsible. Each complaint will be dealt with on its merits and considered on a case-by-case basis.