Complaint Adjudication - 434/2021

434/2021 Robb Masters and Plant Based News 

Publication: Plant Based News
Date of complaint: 6 August 2021 
Date complaint accepted:  23 September 2021
Date of adjudication: 29 November 2021
Relevant clauses: Accuracy 1.1 and 1.4 of the IMPRESS Standards Code
Outcome: Complaint dismissed. No breach of Code.

Summary of Complaint

1.1. The Complainant is the former Chair of The Vegan Society, Robb Masters (“the Complainant”), a directly affected party seeking to ensure the accuracy of a published article.

1.2. The Respondent is Plant Based News (“the Publisher”), a news website covering topics such as nutrition, health, the environment and veganism, that has been regulated by IMPRESS since 22 March 2019.

1.3. The complaint concerns the accuracy of an article that first appeared on Plant Based News on 5 August 2021 with the headline, ‘Everything You Need To Know About The Vegan Society Controversy’.

1.4. The complaint is assessed against the IMPRESS Standards Code, the relevant clauses are:

Clause 1.1 Publishers must take all reasonable steps to ensure accuracy.

Clause 1.4 Whilst free to be partisan, publishers must not misrepresent or distort the facts.


434/2021 > Download the full complaint decision