Additional Resources | Polls and surveys (MRS-IMPRESS)

Using Polls and Surveys in your Journalism

IMPRESS & The Market Research Society

Published November 2019 


Guidance for journalists on how to accurately report on surveys and opinion polls. 

Co-authored guidance by MRS-IMPRESS, this guidance document was written to provide journalists with the tools they require to report on statistical data responsibly. The guidance document includes: warning signs of unreliable polling data, as well as best practice and examples on how to responsibly report on survey findings.

>> Read the guidance here

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