Using Polls and Surveys in your Journalism
IMPRESS & The Market Research Society
Published November 2019
Guidance for journalists on how to accurately report on surveys and opinion polls.
Co-authored guidance by MRS-IMPRESS, this guidance document was written to provide journalists with the tools they require to report on statistical data responsibly. The guidance document includes: warning signs of unreliable polling data, as well as best practice and examples on how to responsibly report on survey findings.